Richards ISD

CTE: A/V Production I

...with Ms. Dulaney

(One-Half to One Credit) Grades 9-12

Course Description: Careers in the Arts, Audio/Video Technology, and Communications career cluster requires, in addition to creative aptitude, a strong background in computer and technology applications, a strong academic foundation, and a proficiency in oral and written communication. Within this context, students will be expected to develop an understanding of the various and multifaceted career opportunities in this cluster and the knowledge, skills, and educational requirements for those opportunities.

The student develops knowledge and skills that apply English language arts to Arts, Audio/Video Technology, and Communications cluster projects. The student applies professional communications strategies, understands and examines problem-solving methods (employing critical-thinking and interpersonal skills independently and in teams to solve problems). The student applies information technology applications when completing Arts, Audio/Video Technology, and Communications cluster projects (using personal information management, email, Internet, writing and publishing, presentation, and spreadsheet or database applications). The student applies safety regulations, develops leadership characteristics, applies ethical decision making, and develops employability characteristics. The student is expected to use planning and time-management skills to complete work tasks and develops a basic understanding of the Arts, Audio/Video Technology, and Communications cluster and associated cluster systems.

Semester 1:

Unit 1 Building a Foundation (Shot Composition 10 days, Basic Scripting 3 days, Podcasting 3 days, Video Cameras 3 days, Audio Basics 3 days, and The AV Industry 8 days)

Unit 2 Basic Production (Demgraphics 2 days, Commercial Production 7 days, Lab Safety1 day, Studio Production including Cable Coiling, Light Equipment Introduction, and Studio Camera 5 days, Broadcast News Writing 3 days, and Studio News 7 days)

Unit 3 Understanding the Medium (Keyframing 2 days, Keying and Advanced Editing 3 days, Animation 5 days, Color Correction 2 days, Radio Shows 5 days, PSAs 5 days, and Resumes and Job Skills 3 days)

Unit 4 Production begun (Lighting Techniques 10 days)

Semester 2:

Unit 4 Production continued (Cables and Connectors 5 days, Crew Positions 3 days, Producing a News Package 5 days, History of Broadcasting 2 days, and Music Videos 8 days)

Unit 5 Post-Production (Files & Formats 2 days, Authoring 3 days, Foley & ADR 5 days, Graphics Manipulation 4 days, and Studio Talk Shows 8 days)

Unit 6 The AV Industry (Film Production 5 days, Distribution Process 1 day, casting Actors 2 days, Directing/Producing 2 days, Script writing 5 days, Demo Reels 5 days, and Marketing Productions)

COURSE OUTCOMES:

Upon completion of the course, the student will have:

(1) demonstrated professional standards/employability skills as required by business and industry. The student will have:

(A) participated in training, education, or certification for employment;

(B) demonstrated professional standards and personal qualities needed to be employable such as oral and written communication, leadership, teamwork, appreciation for diversity, conflict management, customer service, work ethic, and adaptability;

(D) created a resume and cover letter/letter of interest to document information such as work experiences, licenses, certifications, and work samples.

(2) applied academic knowledge and skills in audio and video projects. The student is expected to:

(A) applied English language arts knowledge and skills by demonstrating use of content, technical concepts, and vocabulary; using correct grammar, punctuation, and terminology to write and edit documents; and composing and editing copy for a variety of written documents such as scripts, captions, schedules, reports, and manuals; and

(B) applied mathematics knowledge and skills in invoicing and time-based mathematics by demonstrating knowledge of arithmetic operations and applying measurement to solve problems.

(3) understood professional communications strategies. The student will have:

(A) adapted language for audience, purpose, situation, and intent through structure and style;

(B) organized oral and written information;

(D) delivered formal and informal presentations;

(E) applied active listening skills;

(F) listened to and spoke with diverse individuals; and

(G) exhibited public relations skills.

(4) understood and examined problem-solving methods. The student will have:

(A) employed critical-thinking skills independently and in groups; and

(B) employed interpersonal skills in groups to solve problems.

(5) used technology applications and processes. The student will have:

(A) used technology applications such as social media, email, Internet, writing and publishing, presentation, and spreadsheet or database applications for audio and video production projects; and

(B) used processes such as personal information management, file management, and file sharing.

(6) understood the evolution and current trends of the audio and video production industry. The student will have:

(A) summarized the history and evolution of the audio and video production industry; and

(B) analyzed the current trends of the audio and video production industry.

(7) applied safety regulations. The student will have:

(A) implemented personal and workplace safety rules and regulations;

(B) followed emergency procedures; and

(8) developed leadership characteristics. The student will have:

(A) employed leadership skills;

(B) employed teamwork and conflict-management skills;

(D) participated in mentoring activities.

(9) applied ethical decision making and complies with laws regarding use of technology in audio and video production. The student will have:

(A) demonstrated an understanding of ethical conduct related to interacting with others and providing proper credit for ideas;

(B) discussed and applied copyright laws in relation to fair use and acquisition, trademark laws, and personal privacy laws;

(D) analyzed the ethical impact of the audio and video production industry on society; and

(E) evaluated audio and video products for accuracy and validity.

(10) used innovative thinking to develop new ideas and processes for solving real-world issues and conveying those ideas to a global audience through a digital product. The student will have:

(A) examined real-world issues relating to current topics such as health care, government, business, or education; and

(B) created unique methods and products for audiences beyond the classroom such as school officials, non-profit organizations, higher education officials, government, or other stakeholders.

(11) developed career-building characteristics. The student will have:

(A) created a career portfolio to document information such as work experiences, licenses, certifications, and work samples;

(B) demonstrated skills in evaluating and comparing employment opportunities;

(C) examined and employed professional networking opportunities such as career and technical student organizations, professional social media, and industry professional organizations; and

(D) examinee employment opportunities in entrepreneurship.

(12) The student applies technical skills for efficiency. The student will have:

(A) employed planning and time-management skills to complete work tasks; and

(B) used technology to enhance productivity.

(13) developed a basic understanding of audio and video production. The student will have:

(A) understood the audio, video, and film industry, including the history, current practices, and future trends;

(B) explained the beginning and evolution of the audio, video, and film industry;

(D) defined and use terminology associated with the audio, video, and film industry;

(E) identified various audio tape, tapeless, and file formats and the key elements required in audio scripts;

(F) applied writing skills to develop an audio script;

(G) explained how various styles of music can create a specific emotional impact;

(H) understood various microphones based upon type, pickup patterns, and various audio cables and connectors;

(I) identified the key elements required in video scripts;

(J) applied writing skills to develop a video script;

(K) identified various video tape, tapeless, and file formats;

(L) understood various video cables and connectors;

(M) distinguished between analog and digital formats;

(N) described various videography techniques, including picture composition, focus, camera and tripod movements, and proper exposure and white balance;

(O) understood the basics of audio and video editing platforms such as differences between linear and nonlinear editing systems; and

(P) described various digital platforms, including high definition and standard definition.

(14) understood the pre-production process. The student is will have:

(A) designed and implemented procedures to track trends, set timelines, and evaluate progress for continual improvement in process and product;

(B) responded to advice from peers and professionals;

(D) monitored process and product quality using established criteria;

(E) created a script and identify resources needed to begin the production;

(F) identified budgeting considerations for cast, crew, equipment, and location;

(G) analyzed the script and storyboard development processes for a successful production;

(H) identifed and participated in the team roles required for completion of a production;

(I) identified cast, crew, equipment, and location requirements for a scripted production; and

(J) understood the casting or audition process.

(15) The student understands the post-production process. The student will have:

(A) used technology applications to facilitate evaluation of work, both process and product, by evaluating the project's success in meeting established criteria; and

(B) researched the best method for promoting the product by identifying and analyzing market research such as market share, audience-measurement ratings, sweeps periods, distribution, product release dates, demographics, target audience, and advertising rates and revenue.

Source: Source: TEA TExas Essential Knowledge and Skills (TEKS). The provisions of this §130.87 adopted to be effective August 28, 2017, 40 TexReg 6601.

Materials and Supplies: Students should have a headset or earplugs when doing audio visual work and it is helpful to have a thumbdrive with at least 16 gigs of RAM to store and transfer a/v clips. It is helpful, but not required that students have access to software on devices at home to work on projects.

Assignments and Grading: Students are expected to turn in assigned work weekly and work independently in class using Google Classroom for communication and submission of most projects. Every Unit begins with a slideshow and lesson. The lesson generally has vocabulary and specific instructions for the assignment to be completed. Large projects count as test grades and class participation (not being off task) and meeting deadlines for lesser projects count as classwork/homework. Per district policy, a test grade is 60% of the total grade and the classroom/homework grade is 40% of the total grade. Participation is a weekly grade and students lose 5 points for minor off task behavior and 10 points per class period for major off task behavior. Positive reinforcement and negative consequences are both employed to guide the student toward good classroom choices. PAAVTC students are required to enter the end of the year Art Show and Science Fair (STEAM Convention) with a portfolio of projects, so it is a good idea to start early in the school year with the recording of projects digitally. Extra credit is only available when all missing work is turned in. No assignments may be corrected for a higher grade, but only one single assignment may be corrected for a higher grade as an extra credit during the last week of each grading period. It is preferred that students turn in work as incomplete and correct later, rather than procrastinate, forget, or lose work. So, the policy on late work is that it can be corrected up to 100% if turned in on time with a respectable effort, up to 70% if turned in one day late, and 50% as a maximum grade if turned in later (two days or more after the due date). All projects must be original student work and plagiarism or copyright infringement will result in a zero for a grade.

Contact information: jdulaney@richardsisd.net

WELCOME TO A/V PRODUCTION I!

THIS IS THE COURSE TO DISCOVER YOUR TECHNOLOGY PASSION!

RICHARDS ISD

CTE: AV Production I